Swiss heritage since 1895



Rotary was founded by Moise Dreyfuss in 1895 in the Swiss town of La Chaux de Fonds. This award-winning worldwide brand specialises in designing affordably stylish Swiss timepieces, blending the 'old with the new' and the 'classic with the contemporary' to achieve a distinctive range of watches. Rotary has been in the Dreyfuss family for four generations, which adds to the rich heritage that the brand carries. With each collection inspired by an authentic Swiss town, Rotary represents a successful history Swiss watchmaking.    





Vintage inspired



Rotary celebrates its heritage and latest retro-trends by displaying a selection of Rotary watches that date back to the early 1900's. Each timepiece is surrounded by history and the entire collection demonstrates the evolution of watch manufacturing throughout the past century. 





The Rotary Timeline



1895

Rorary Watches was founded by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. 


1925

The now famous 'winged wheel' Rotary logo is introduced.


1940

Rotary is appointed as the official watch supplier to the British Army.


1987

Robert Dreyfuss joins Rotary - the fourth generation of a fully independent family business.


2000

Rotary Head Office moves to Regent Street in London.


2003

Rotary wins Swiss Supplier of the Year Award at the UK Jewellery Awards for the second consecutive year.


2006

Rotary achieves UK Superbrands status.


2009

Rotary introduces two significant initiatives: Waterproof Standard and Lifetime Guarantee.


2012

Rotary launches its first ever proprietary Swiss made movement as part of the Jura collection.


2013

Rotary became the Global Official Timekeeper of Chelsea Football Club. 



Within 12 years of the founding of the company, success led to the opening of a UK office.

In 1925 the now famous winged Rotary logo was introduced. After the war, under the leadership of Teddy Dreyfuss, the brand developed further with innovative watches, strategic marketing and powerful advertising campaigns.