The Rotary Timeline
Rorary Watches was founded by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly.
The now famous 'winged wheel' Rotary logo is introduced.
Rotary is appointed as the official watch supplier to the British Army.
Robert Dreyfuss joins Rotary - the fourth generation of a fully independent family business.
Rotary Head Office moves to Regent Street in London.
Rotary wins Swiss Supplier of the Year Award at the UK Jewellery Awards for the second consecutive year.
Rotary achieves UK Superbrands status.
Rotary introduces two significant initiatives: Waterproof Standard and Lifetime Guarantee.
Rotary launches its first ever proprietary Swiss made movement as part of the Jura collection.
Rotary became the Global Official Timekeeper of Chelsea Football Club.
Within 12 years of the founding of the company, success led to the opening of a UK office.
In 1925 the now famous winged Rotary logo was introduced. After the war, under the leadership of Teddy Dreyfuss, the brand developed further with innovative watches, strategic marketing and powerful advertising campaigns.